Marketing and Advertising Industry

News

NAIC Bans Flimsy Senior Credentials

A model regulation prohibits the use of misleading senior certifications and designations in the sale of life insurance and annuities.

New York Life’s Ads Emphasize Stability in Troubled Times

The new national campaign is also meant to 'anchor the branding and express the idea that life insurance is a selfless gift.”

T. Rowe Price Offers Online Income Help

The tool, which incorporates Monte Carlo methodology, allows users to also calculate the way specific factors will affect their level of retirement income.

RISE Launches Income Planning Tool for Middle Class

Mature Simplicity delivers “interactive, actionable, product-neutral advice and solutions which clients can trust,' according to a RISE release.

John Hancock Launches Advisor Support Tool

The “Advisor of Choice” program’s main feature is the Income Readiness Review. It also provides education, sales support, and other tools.

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Articles

The Arms Race for Distribution

Faced with the toughest equity market in five years, the top-selling variable annuity issuers have stepped up their wholesaling game, adding road warriors and equipping them with value-added products and services.

Think Big, Start Small, Scale Fast'

Several big financial services companies have created in-house retirement task forces, but few have made a more aggressive or concerted effort in that direction than Lincoln Financial Group.

A Lesson in 'RIPS'

Lots of progress has clearly been made toward the development of effective payout planning software. But evidently there's still a long way to go.

A Crisis with a Gender Bias

The great open secret of the Baby Boomers' retirement crisis is that, if left unaddressed, the impact of the predicted shortfall of retirement income will weigh much more heavily on women than on men.

Honors for Sun Life's "On Demand" Campaign

The Connecticut chapter of the American Marketing Association (AMA) has honored the U.S. division of Sun Life Financial for its Income ON Demand marketing campaign.

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